New Guest Color Consult

$30.00 deposit required

New to APEX and ready for beautiful color? Start here. This 30-minute one-on-one reserves dedicated time with Antonio to assess your hair's texture, density, and color history, talk through what you're envisioning, and build your customized color plan — including the cost of your color treatment and exactly how long your session will take. You'll leave with a clear plan, and get to schedule your color session before you walk out the door. Please note: the consultation fee reserves your provider's time and is non-refundable.

New Guest Color Consult + Haircut

$60.00 deposit required

Planning to book a color service and want to make the most of your visit? Add a precision dry haircut to your consultation. Antonio will assess your hair, build your customized color plan with your exact price, then shape your new cut dry — so you can live in it with your natural color, see how it moves, and feel how it wears before your next appointment. Any adjustments to your cut can happen at your color appointment, where the real makeover takes place. You leave with a fresh shape today and your color session on the books. Plus, when you come back for your color session, you'll receive $60 off your color service.

New Guest Haircut + Styling

New to APEX and here for a great cut? This is your appointment. Your first visit includes a thorough consultation for Antonio to get to know your hair, texture, density, growth patterns, and how you actually live with it, followed by a relaxing wash with deep conditioning treatment, a haircut built just for you, and his signature full blowout style. Add on hot tool styling to leave with Antonio's signature waves.

Full Highlight

Book this if: you want all-over brightness from roots to ends. Foils placed throughout your entire head for a complete transformation, followed by a toning gloss, deep conditioning treatment, and a full blowout style — add a haircut for just $60. Most guests return every 8–10 weeks to keep color at its brightest — or every 12–15 weeks for a lower-maintenance grow-out. All color services start at the listed price. Final pricing may vary based on product usage, hair length, and density.

Partial Highlight

Book this if: you want maximum brightness where it counts — around your face, hairline, and the top of your head. This is Antonio's most-recommended service for high-impact color in less time. Includes toning gloss, deep conditioning, and a full blowout style — add a haircut for just $60. Most guests return every 8–10 weeks. All color services start at the listed price. Final pricing may vary based on product usage, hair length, and density.

All Over Color

Book this if: you want one rich, solid shade from roots to ends — a full refresh or a whole new color. Includes color application, deep conditioning treatment, and a blowout style — add a haircut for just $60. Plan to return every 8–10 weeks to keep it fresh. All color services start at the listed price. Final pricing may vary based on product usage, hair length, and density.

Color Melt

Book this if: you want soft, blended dimension without foils — layered shades melted together for a lived-in, seamless look. Includes color application, deep conditioning, and a blowout style — add a haircut for just $60. Return every 8–10 weeks for the richest result, or stretch to 10–12 weeks for easy grow-out. All color services start at the listed price. Final pricing may vary based on product usage, hair length, and density

Root Retouch

Book this if: your color is still beautiful but your roots are showing — grey coverage or new-growth touch-up only. Includes color at the root, deep conditioning treatment, and a blowout style — add a haircut for just $60. Most guests book every 4–8 weeks depending on how quickly their hair grows. All color services start at the listed price. Final pricing may vary based on product usage, hair length, and density

Fine Texture Haircut + Blowout

Book this if: your hair is fine, silky, or tends to lie flat. Includes a relaxing wash with deep conditioning treatment, a precision haircut tailored to fine hair, and a full blowout style. Planning a big change? Mention it in your booking notes. Add hot tool styling for Antonio's signature waves.

Medium Texture Haircut + Blowout

Book this if: your hair is medium texture — the most common type, with natural body that holds a style. Includes a relaxing wash with deep conditioning treatment, a customized haircut, and a full blowout style. Planning a big change? Mention it in your booking notes. Add hot tool styling to leave with Antonio's signature waves.

Coarse Texture Haircut + Blowout

Book this if: your hair is thick, dense, curly, or coarse — hair that deserves the extra time to cut and style properly. Includes a relaxing wash with deep conditioning treatment, a customized haircut, and a full blowout style built for your texture. Planning a big change? Mention it in your booking notes. Add on hot tool styling to leave with Antonio's signature waves.

Blowout + Style

Book this if: you want to leave camera-ready — no color, no cut, just a fresh wash, treatment, and a professional blowout. Add hot tool styling for curls or waves at your appointment for a finished, styled look. Perfect before events, trips, or just because you want to feel pretty.

Brazillian Blowout

Book this if: you're fighting frizz and want smooth, glossy, easy-to-style hair for months. This is a professional smoothing treatment, not a styling blowout — a keratin-based formula sealed into your hair that reduces frizz and cuts your styling time for 12–16 weeks. Customized to your texture, length, and density, and includes a blowout finish — add a haircut for just $60. Please note that a $25 product fee will be charged for every additional ounce of product used.